Follow These Design Tips for Flyers
Flyers allow you to present important information in a quick and easy to ready format to your customers and are often the most popular type of print advertising for this kind of messaging and promotion. Printed flyers are also one of the most economical and effective, ways to communicate in print. Given these facts, printed flyers are sure to continue as one of the most popular and effective advertising and promotion print formats.
It is critical that your flyers are easy to read, connect with your target audience, and most importantly, include a call to action. It isn’t always easy to accomplish these three things when designing a flyer yourself, so hiring a graphic designer may be your best option and well worth the small investment. If you do decide to create your own design, keep the following proven tips in mind when you design your flyer.
Make Your Flyer Stand Out From The Competition
You want your flyer to stand out from the competition. Be aware of what your competitors are doing, but don’t copy them and don’t be afraid to push the envelope and really make a statement. If your competitors don’t provide an offer, provide one (if they do, provide a better one)! If your competitors don’t publish their pricing, publish yours. If your competitors don’t have weekend hours, and your clients have a need for weekend hours – offer them. Put yourself in the best position above your competition that makes sense for your business.
Make Your Flyer Easy To Read
Have a strong headline and make it easy to read! Make it big, make it bold, and don’t cram so much on your flyer that people will put it down because they don’t have time to read a novel or pull out their reading glasses to read all that tiny copy. Make sure you include clear and bold headlines and leave space around your text. This is called negative space and it offers a big positive by not overwhelming your readers with the feeling there is too much to read on the page. SENIOR
MARKETING TIP: If your flyer is going to be read by senior citizens then make sure all the copy is MUCH bigger than normal. There are millions of seniors out there that need your products or services and by making it EASY to ready your message you are telling them loud and clear, “We service to seniors, we understand your needs, and we are here to help!” Be sure your phone number or web address is VERY easy to read and those seniors will contact you first over the other guys who make them squint and pull out their glasses.
Your Flyer Must Connect With Your Target Audience
For your flyer to be effective you have to know what your clients or customers want before begin designing your flyer. Understand your target audience’s demographics, who are they? How old are they? How much money do they make? Where do they live and work? Each of these demographics have different expectations, wants and needs, so make sure the message on your flyer is targeted to your audience.
Give Them Direction With A Call To Action
People need to be told what to do. It may seem obvious to you, but unless you specify that they need to CALL NOW or VISIT OUR WEBSITE or MAKE AN APPOINTMENT TODAY, you will be disappointed in the results you get from your printed flyer. Determine what your call to action is, and then make it easy to read and place it at the top and bottom (and back, if there is one) of your flyer. This repetition makes your customers understand what they need to do and help them to do it!
Following these tips will help ensure that your next printed flyer gets the results you are looking for. As always you can always contact the great designers here at Blueleaf Creative to craft and design the perfect flyer for your next promotion.