Airflow4 Clinical Trial Recruitment Flyer Design

Client Background

Nuvaira is a medical device company focused on developing therapies for people with obstructive lung disease, particularly COPD. The company’s work centers on its targeted lung denervation technology, a bronchoscopic treatment approach designed to improve outcomes for patients with chronic obstructive pulmonary disease. The AIRFLOW studies are part of Nuvaira’s clinical research program evaluating the safety and efficacy of its lung denervation system in COPD treatment.

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Challenge

Updating clinical trial materials without increasing production complexity

As the Airflow study advanced to a new phase, existing materials became outdated and no longer aligned with updated branding or study requirements. The client needed a refreshed recruitment piece that could serve multiple purposes without increasing design costs or creating separate files for each use case.

At the same time, the content needed to remain compliant, highly structured, and easy for patients to understand within a limited amount of space. Physician offices also required the ability to update participating location details without disrupting the overall layout or design integrity.

The design focused on creating a standardized, scalable layout that could function equally well as a flyer and a poster. Content was reorganized into a clear visual hierarchy, allowing patients to quickly understand the purpose of the study, eligibility considerations, and next steps without requiring additional explanation.

Because clinical trial materials often contain dense, technical information, the layout was intentionally structured to reduce cognitive load and improve comprehension. Print materials are proven to require less mental effort to process, with studies showing a 21% reduction in cognitive effort, making them more effective for communicating complex information in a limited amount of space (Temple University | Neural Decision Making Study | 2026).

Structured sections, consistent spacing, and simplified content grouping were used to support this goal, ensuring that key information could be quickly scanned and understood within a clinical environment.

Design decisions also prioritized long-term usability. The file was built with paragraph and character styles, allowing future updates to be made efficiently while maintaining consistency across materials. This reduced reliance on ongoing design intervention and gave the client greater control over content updates.

Services Provided

This project combined clinical trial recruitment flyer design with structured file development and client training, resulting in a scalable asset that improves patient understanding while enabling ongoing updates across participating physician locations.

Flyer Design

Marketing Materials Design

Results

The updated Airflow4 recruitment flyer improved clarity for patients while simplifying internal workflows for the client. Information is now presented in a structured format that allows patients to quickly understand the study and determine relevance without additional explanation.

The standardized layout also reduced friction for participating physician offices. Staff can update location-specific information without disrupting the design, making the material more practical for ongoing use across multiple sites.

In addition to improving usability, the project delivered operational value by reducing the need for multiple versions of the same asset. A single, scalable file now supports both flyer distribution and poster display, lowering design costs and simplifying production.

Meet the Designer Behind This Project

Leah Dossey designs catalogs and brochures with one goal in mind. Help you win more business. With 22+ years in print and digital design, I design catalogs that are easy to understand, on brand, and press-ready. You get clear communication, smart layout decisions, and files that move through production without surprises.

If your company needs help organizing technical information into clear, professional marketing materials, Blueleaf Creative can help.

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