Baker Recovery Business Brochure Design

Project Overview

This brochure design case study demonstrates how strategic messaging, structured layout design, and print production were used to create a clear, professional sales and capabilities brochure that supports outreach, sales conversations, and lead generation.


Client: Baker Recovery

Client Location: Tulsa, OK

Industry: Asset Recovery / Financial Services Support

Project Type: Company Sales & Capabilities Brochure Copywriting and Design

Deliverables: Sales Brochure, interactive PDF

Purpose: Support sales team

Use Case: Sales meetings, digital delivery via email, digital downloads via website

Distribution: Print distribution with QR code linking to lead page, plus interactive digital brochure with embedded links to lead page.

Project Summary

Blueleaf Creative designed a company sales and capabilities brochure for Baker Recovery to support sales meetings with lenders and financial decision makers. The brochure explains the company’s asset recovery services and operational process through benefit-driven copywriting, structured layout, and a custom eight-step recovery workflow graphic. The finished piece functions as both a printed sales brochure and an interactive digital document used for website downloads and email distribution.

Client Background

Baker Recovery provides professional asset recovery and repossession services for banks, credit unions, and financial institutions. The company supports lenders across Oklahoma, Missouri, Kansas, and Arkansas with certified agents, documented recovery procedures, and secure asset handling. Their operations focus on rapid response, regulatory compliance, and clear documentation throughout the recovery process.

See additional notable clients.

Baker Recovery Logo

Challenge

Communicating asset recovery capabilities at-a-glance to financial decision makers

Sales meetings with lenders and financial institutions required a clear way to explain how the company’s recovery services operate and what makes their process reliable. Without a structured marketing piece, conversations often relied on verbal explanations, making it harder for stakeholders to quickly understand the company’s full service capabilities.

Asset recovery operations involve multiple stages, documentation requirements, and compliance procedures. Potential clients needed a concise way to see how assignments move through the recovery lifecycle while understanding how the company protects collateral value and maintains accurate reporting throughout the process.

Sales meetings with lenders and financial institutions required a clear way to explain how the company’s recovery services operate and what makes their process reliable. Without a structured marketing piece, conversations often relied on verbal explanations, making it harder for stakeholders to quickly understand the company’s full service capabilities.

Asset recovery operations involve multiple stages, documentation requirements, and compliance procedures. Potential clients needed a concise way to see how assignments move through the recovery lifecycle while understanding how the company protects collateral value and maintains accurate reporting throughout the process.

Design Approach

This business brochure was designed as a company sales and capabilities overview that clearly explains the asset recovery process to financial stakeholders.

The layout organizes services, certifications, and operational standards into clearly defined sections so lenders can quickly understand how the company operates and what differentiates its recovery approach.

Benefit-focused copywriting translates operational procedures into outcomes lenders care about, such as faster recoveries, improved documentation, and reduced risk exposure. Headlines and supporting subheads guide readers through the company’s capabilities while reinforcing how each service supports asset protection and recovery efficiency.

A custom eight-step recovery process graphic was developed to visually explain how assignments move from intake through final billing. This infographic allows stakeholders to quickly understand the company’s structured operational workflow without requiring a detailed verbal explanation.

Strategic Copywriting

Headlines and subheads connect operational capabilities to lender priorities such as speed, visibility, and control.

Custom Recovery Process Infographic

An eight-step workflow diagram explains the complete lifecycle of a recovery assignment.

Structured Information Hierarchy

Services, certifications, and operational procedures are organized into clearly scannable sections.

Strong Brand Presentation

Color, typography, and imagery reinforce the company’s professional identity and improve recognition.

Dual-Format Usability

The brochure was designed to work equally well as a printed sales piece and an interactive digital document.

Blueleaf Creative Delivered

Blueleaf Creative provided full creative development and production support for Baker Recovery’s company capabilities brochure, including copywriting, design, digital distribution assets, and print production and delivery of the final printed brochure.

Design

  •  company capabilities brochure design
  • structured layout development for service communication
  • custom eight-step recovery process infographic
  • photography sourcing and image editing
  • branded visual hierarchy and page structure

Copy

  • full brochure copywriting
  • headline and subheadline development
  • messaging structure focused on lender priorities and asset protection

Print

  • press-ready production files
  • print specification development
  • print vendor coordination
  • delivery of printed brochures to Oklahoma

Digital

  • interactive digital brochure PDF
  • clickable contact links for email distribution
  • QR code integration linking to the website contact page

Custom Infographic

The project included custom process infographic for inside spread, for at-a-glance overview of their 8 step process. 

Print Production & Specifications

The project included brochure print production and delivery, ensuring a fully managed process from copywriting to design, through to printing, to final delivery. This provided a turn-key solution for the client.

Print Specifications

  • Qty: 500 brochures (sales team distribution)
  • Inks: 4/4, full bleed
  • Stock: 100# gloss cover
  • Finishing: Trim, Fold

Delivery

  • Delivered printed brochures

Services Provided

This project combined strategic messaging development, brochure design, and print production to create a professional marketing asset that supports Baker Recovery’s sales conversations with lenders and financial stakeholders.

Results

The finished brochure gives Baker Recovery a professional marketing asset that clearly communicates the company’s services to lenders and financial stakeholders.

The structured layout and benefit-focused messaging allow decision makers to quickly understand how the company’s recovery process works and how assignments move from intake through final billing.

The brochure supports both in-person and digital sales conversations. Printed copies are used during meetings with lenders and industry partners, while the interactive digital version allows the company to easily share the document through email and website downloads.

The custom recovery process infographic helps simplify a complex operational workflow, allowing stakeholders to quickly understand the company’s structured approach to asset recovery and compliance-driven documentation.

CLEAR
SERVICE COMMUNICATION

for lenders evaluating recovery partners

DUAL-FORMAT
SALES TOOL
supporting both printed meetings and digital distribution
PROFESSIONAL
COMPANY PRESENTATION
for vendor onboarding and lender introductions

Baker Recovery Results Summary

Result Area Outcome Impact
Lead Generation 18% increase in lead page visits driven by QR code scans on printed brochures Strengthened the connection between print materials and the digital conversion path
Sales Adoption 100% implementation success by the sales team in emailing the digital brochure to prospects Improved consistency and follow-through in prospect communication
Copywriting & Messaging Full benefit-focused, conversion-oriented copywriting was developed to clearly communicate Baker Recovery’s services, process, and value to lenders and financial stakeholders Improved service understanding, strengthened credibility, and supported more effective sales conversations and lead generation
Sales Enablement Dual-format brochure supports both printed meetings and digital follow-up Gave the team a flexible tool for outreach, presentations, and ongoing business development

Meet the Designer Behind This Project

Leah Dossey designs catalogs and brochures with one goal in mind. Help you win more business. With 22+ years in print and digital design, I design catalogs that are easy to understand, on brand, and press-ready. You get clear communication, smart layout decisions, and files that move through production without surprises.

If your company needs help organizing technical information into clear, professional marketing materials, Blueleaf Creative can help.

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Serving clients nationwide and locally in Houston, Spring, The Woodlands, and Conroe.

Graphic designer, Leah Dossey holding a blue business card at Blueleaf Creative firm