Product Catalog Redesign

Project Overview

This catalog redesign case study demonstrates how strategic messaging, structured layout design, and digital PDF were used to create a clear, professional product reference tool for engineers and a sales tool for an industrial manufacturing company.

Client: Kentec Composites
Industry: Industrial Manufacturing
Project Type: Product Catalog Design
Deliverables: 48-page catalog, interactive PDF
Use Case: Sales presentations, trade shows, product reference tool
Distribution: Print + Digital PDF

Client Background

Challenge

Design Approach

Deliverables

Services Provided

Results

Meet the Designer

Related Projects

Request A Design Estimate

Industrial product catalog

Project Summary

A complete redesign of a 48-page product catalog for Kentec Composites. The project modernized the catalog layout, improved readability of technical data, and delivered both print-ready and digital interactive versions with a clickable table of contents.

Client Background

Kentec Composites manufactures fiberglass reinforced plastic (FRP) grating and structural systems used in industrial, marine, and infrastructure environments. Their products are commonly specified by engineers and purchased by contractors working in corrosive or demanding operating conditions.

The company’s catalog plays an important role in the sales process by providing both product overview information and detailed technical specifications needed for project planning and procurement.

See additional notable clients.

Kentec Composites Logo

Challenge

The existing catalog had become difficult to navigate and inconsistent across product sections.

The existing catalog had evolved and had become difficult to navigate. Product sections were inconsistent, technical information was hard to locate quickly, and the overall presentation no longer reflected the professionalism of the company’s expanding product line.

Because engineers and contractors often rely on catalogs as technical references, the redesign needed to prioritize clarity, organization, and ease of use.

kentec deck mechanical properties

Design Approach

The redesign focused on creating a structured layout system that balanced product photography, technical information, and supporting visuals.

A consistent grid and typography hierarchy were implemented to improve readability across the entire document. Product sections were reorganized so readers could quickly understand available product categories and locate specification tables.

Product photography was cleaned and composited to present materials and applications more clearly. Visual elements such as icons, section headers, and graphic separators were used to help guide readers through the catalog.

The final piece was delivered as both a high-resolution print catalog and an interactive digital version suitable for email distribution and website downloads.

Complete layout rebuild

Developed a consistent grid system across all catalog pages to handle complex product tables, diagrams, and technical content.

Technical data clarity

Reorganized specification tables and diagrams so engineers and purchasing teams can locate key information quickly.

Image cleanup and composites

Enhanced product photography through retouching and composite image creation to produce clearer visuals for industrial applications.

Interactive digital catalog

Created a clickable table of contents allowing users to jump directly to product sections within the PDF version.

Print ready production

Prepared high resolution files suitable for professional printing while ensuring the layout translates seamlessly to the digital version.

We Delivered

  • Complete redesign of a 48-page product catalog
  • Structured layout system for technical product information
  • Product photography cleanup and compositing
  • Interactive digital PDF with clickable navigation
  • Print-ready production files for distribution

Additional supporting materials were also created, including product brochures and sales sheets that extended the catalog’s visual system across Kentec’s marketing collateral.

Industrial product catalog
Kentec Composites Ladder Brochure Design

Services Provided

This project combined several services to modernize the catalog and improve how Kentec communicates its products and technical information.

Product Catalog Design

Brochure Design

Sales Sheet Design

Interactive, Digital Brochure PDF

Results

The redesigned catalog provides a clearer presentation of Kentec’s product line and helps engineers and purchasing teams quickly locate the information they need when evaluating materials for projects.

For the Kentec sales team, the catalog now serves as a polished marketing and technical reference that supports trade show presentations, client meetings, and digital distribution.

The new layout system also makes it easier to update and expand the catalog as new products are introduced. Projects like this are part of Blueleaf Creative’s product and service catalog design work for industrial and B2B companies.

FASTER
PRODUCT NAVIGATION

for engineers and purchasing teams

SCALABLE
CATALOG SYSTEM

designed for future product expansion

”Working with Blueleaf Creative on our 48-page catalog was a massive win for us. We have a huge range of technical products, and our old layout was honestly a bit of a headache for our customers to navigate. Blueleaf took all that data and actually made it look clean and organized. Our engineers are thrilled because the spec tables are finally easy to read, and the interactive PDF version has been a huge hit with our sales team. It’s rare to find someone who can handle a project this size without losing track of the details. Highly recommend if you have a complex project that needs to actually work for your customers.
-Vince Pena, Kentec Composites

Vince PenaKentec Composites

Catalog Redesign Results Summary

Area Business Impact
Product Clarity Engineers and purchasing teams can quickly locate and interpret technical information.
Sales Enablement Catalog supports structured, more effective sales presentations and client discussions.
Trade Show Use Designed for in-person distribution and fast scanning during live conversations.
Digital Distribution Interactive PDF enables easy sharing and follow-up after meetings.
Scalability Layout system allows future product additions without restructuring the catalog.

Meet the Designer Behind This Project

Leah Dossey designs catalogs and brochures with one goal in mind. Help you win more business. With 22+ years in print and digital design, I design catalogs that are easy to understand, on brand, and press-ready. You get clear communication, smart layout decisions, and files that move through production without surprises.

If your company needs help organizing technical information into clear, professional marketing materials, Blueleaf Creative can help.

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Serving clients nationwide and locally in Houston, Spring, The Woodlands, and Conroe.

Graphic designer, Leah Dossey holding a blue business card at Blueleaf Creative firm

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