Web Design Portfolio

Intertel needed a modern, performance-driven website that would strengthen its brand authority while making it easier for enterprise clients to understand services, request information, and take action. The goals included:

• Completing a full website redesign focused on lead generation and enterprise credibility
• Cleaning up visual style and modernizing the overall design system
• Improving UX for faster navigation and clearer service discovery
• Creating dedicated landing pages for core services
• Developing multiple service-specific lead forms with custom thank-you pages and automated email responders
• Refining existing copy and writing new benefit-driven content where needed
• Implementing press and PR announcements through a newsroom-style blog section
• Embedding video content to support education and trust-building
• Applying on-page SEO best practices across service and resource pages
• Implementing structured JSON schema to improve search visibility and technical SEO performance

The overarching objective was to elevate Intertel’s digital presence into a modern, conversion-focused enterprise platform that clearly supports growth across insurance, legal, investigative, and healthcare sectors.

The redesigned Intertel website delivered clear improvements in both performance and stakeholder confidence:

• Bounce rate decreased after launch, indicating stronger engagement and usability
• Lead form completions increased across multiple service lines
• Overall site traffic improved following on-page SEO implementation
• The newsroom section established a centralized space for press releases and company updates
• Leadership provided positive feedback on the improved design, clarity, and performance
• The Marketing team and CEO expressed relief over the speed, organization, and execution of the project
• The new site now supports multiple conversion paths with automated follow-up communication

The redesign successfully repositioned Intertel with a faster, cleaner, and more conversion-focused website that supports both marketing growth and enterprise-level credibility.

ChartSwap needed a modern, high-conversion SaaS website that could clearly communicate platform value while supporting education, lead generation, and long-term growth. The goals included:

• Redesigning the full website on WordPress while retaining existing brand equity
• Clarifying ChartSwap’s value proposition for both providers and requestors
• Developing high-conversion landing pages to support demo requests and registrations
• Designing four educational white papers, including gated and non-gated versions for lead generation and sales enablement
• Building supporting site pages for white paper distribution and campaign traffic
• Creating custom icons, interactive infographics, and embedded explainer videos
• Implementing role-based onboarding experiences for providers and requestors
• Developing multi-step email onboarding journeys segmented by user type
• Adding a blog and launching a quarterly companion email newsletter to support content marketing
• Integrating SaaS platform login access directly into the website for registered users
• Strengthening calls to action across the site to drive demos, downloads, and registrations

The overarching objective was to increase platform adoption by improving clarity, trust, and conversion performance across every stage of the funnel.

The redesigned ChartSwap website delivered measurable gains across multiple performance metrics:

• Demo requests increased by 18 percent after launch
• White papers were downloads increased
• Lead volume increased through new gated content and landing page campaigns
• Platform adoption grew across both requestors and providers
• The new onboarding system delivered segmented experiences for each user type
• The addition of a blog and quarterly email newsletter established a consistent educational marketing channel

The redesign successfully transformed ChartSwap’s digital presence into a clear, credible, and conversion-driven SaaS platform that supports ongoing platform growth and lead generation in the B2B healthcare space.

TruCustom Cabinets needed a modern, conversion-focused website that could compete in a highly visual and locally competitive market. The goals included:

• Rebuilding the site structure to support proper SEO with individual, optimized service pages instead of a single catch-all services page
• Adding before-and-after project photography to properly showcase craftsmanship and real results
• Designing landing pages for each major service to support organic search and paid traffic
• Implementing lead forms with custom thank-you pages and automated email responders to close the conversion loop
• Adding a blog to support service page rankings and long-term content growth
• Aggregating and displaying testimonials and reviews to build consumer trust and buying confidence
• Implementing proper JSON schema markup for improved search visibility and local SEO performance
• Strengthening calls to action across the entire site to increase quote requests and phone inquiries

The overarching objective was to transform the website from a basic online presence into a high-performing sales engine for a growing custom cabinetry business.

The redesigned site delivered immediate and measurable business impact:

• Within two weeks of launch, the client reported such a surge in inbound calls that they struggled to keep up with in-home estimate scheduling
• Bounce rate dropped by 73 percent after launch
• New customer inquiries increased from 1 to 2 per week to 13 to 18 per month
• Approximately 60 percent of new inquiries now close and sign project contracts
• Key service pages consistently rank in the top two organic search positions for primary keywords
• Google Maps visibility now consistently holds a top 1 to 2 position in the local 3-pack

The redesign successfully repositioned TruCustom Cabinets from an underperforming website to a dominant local search competitor with a steady, predictable flow of high-quality leads.